PRESS
“The vision of husband-and-wife event stylists Fred and Rosena Charmoy – who have planned some of the most talked-about parties in town over the past 20 years – it’s the kind of in-the-know desert retreat you would expect to find in Ibiza or Joshua Tree.”
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“The Marrakesh-based couple are the founders of Boutique Souk — a local high-end events company popular with visiting celebrities and fashion brands (their client list includes Chanel and Saint Laurent) — and are known for their theatrical, over-the-top parties and weddings. Farasha, though, is a more tranquil endeavor. “We loved the mountain views on both sides of the property,” says Rosena, referring to the Atlas and Jbilet ranges that appear to envelop the acres of olive groves and herb gardens.”
NEW YORK TIMES STYLE MAGAZINE
“Having been at the forefront of fashionable hospitality for so many years, [Fred & Rosena] know a thing or two about unlocking Morocco’s most magical experiences—and their newest project is already raising eyebrows in the best of ways… “It’s a very private, relaxing experience,” said Rosena. “We give everybody by the pool a big Yeti box with kombucha, juices, and rosé so they can help themselves, so they aren’t disturbed by other guests or even by servers.” ”
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